Social
While working at Well+Good I created social graphics across many different platforms in a variety of mediums. I used illustrations, collages, animations, and a variety of typography exploration, in my designs. I also made all of the social assets for the various tentpoles we art directed. Additionally, I helped choose the color pallet, fonts and the general aesthetic of our social feeds. I designed social templates with our aesthetic to maintain consistency as well as original creations.
Our goal was to lean into a bolder and edgier look that felt accessible to a wide demographic of people.
We were nominated for a Webby award for best social graphics in 2023.
Editorial
Another large part of my job at Well+Good was creating editorial art. I used a combination of mixed media for these graphics as well.
I also helped create the aesthetic for each of the different editorial verticals. These vertical categories included Lifestyle, Health, Food, Beauty, Home/Style, Sex and Astrology. All of the verticals had their own color pallet and visual elements that maintained consistency while keeping them distinct across the brand. We also leaned into a bolder aesthetic for the editorial art.
