Columbia Records
I created the art direction for a Columbia Records pitch deck for the artist, Girl In Red. I created a custom color pallet and moodboard along with designing and creating the pitch deck. I also ideated different experiential ways the team could bring the presentation to life IRL.
Pitch Deck
To the left is the pitch deck I worked on for Girl In Red. Our goal was to use a lot of her photography and current aesthetic in the presentation. I decided to use heavy filters on the images to give them a more grunge feel. In order to set it apart from other decks I used bright key lines and type overlaying the photos. I also choose a few symbols that I thought fit her aesthetic and used those throughout the presentation.
Moodboard and Color Pallet
Since her photography was such a big element in the presentation, I chose a very simple color pallet of dark navy blue, red, neon yellow, and white focusing on colored overlays and filters. I also was aiming for a grunge, retro cyberpunk aesthetic.